Based in Brussels, Belgium, the International Taste Institute evaluates and certifies the taste of foods and drinks from around the world. Its jury of taste-experts consists of 200 renowned chefs and sommeliers, each bringing with them at least 15 years of taste evaluation experience.

To avoid any scoring bias, a rigorous blind-tasting approach (based on the 5 standard sensory criteria) is used to score the products. These criteria include first impression, vision, olfaction, taste, texture (food) or final sensation (drinks). In addition, the physical and chemical components of the samples might also be tested with accredited laboratories to ensure that the products tested match the quality of products available to consumers.